Tag: local radio

Are Your Misconceptions of Radio Hindering Your Ad Campaigns?

Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here's why radio is a good addition to any ad campaign.

Local Radio to Become Competitive Force in Online Ad Sales

Radio stations are in the midst of transforming how they generate revenue as digital technology continues to improve. While some of the ad revenue is national, local radio stations are also competing hard with TV and newspaper sites to sell new forms of digital to local advertisers.