Tag: local TV news

Who is Most Susceptible to Ads on Local TV News Channels?

Not all consumer demographics watch the local news on TV at the same rate. So, who should your local TV news advertising clients be targeting with their ads?

Top 10 of 2013: Local TV News Viewing Trends May Threaten Ad Revenue

The more local TV stations load up their day parts with news,  the less people want to tune in. Only a few years ago, local news was a solid way for local TV operators to generate revenue. Executives knew they could sell the attentive audience to advertisers, but with viewership dropping, local TV companies will

Local TV News Viewing Trends May Threaten Ad Revenue

The more local TV stations load up their day parts with news, the less people want to tune in. Only a few years ago, local news was a solid way for local TV operators to generate revenue. Executives knew they could sell the attentive audience to advertisers, but with viewership dropping, local TV companies will need to make some changes.

Marketers to Continue Purchasing Spots During Local TV News

As consumers continue to flock to the Internet for everything from entertainment to education, there’s one old media format that does a respectable job of commanding attention. The local television news broadcasts continue to draw in consumers who seek information about local happenings and the weather. As a result, this media format will continue to draw ad dollars from marketers.