Not all consumer demographics watch the local news on TV at the same rate. So, who should your local TV news advertising clients be targeting with their ads?
Tag: local TV
Now that we are almost halfway through 2019, ad industry experts are fine-tuning their projections for 2020. Brian Wieser, global president of Business Intelligence for GroupM, has long kept an eye on the advertising market.
BIA Advisory Services recently updated its local ad market prediction for 2018. The total estimate is now $146.6B.
Candidates and political action committees are buying ad space to inform consumers and sway the vote. While online media formats may see the biggest increases in political ad spending, cable TV operators can expect to see their revenues increase from this activity.
Local TV revenues stand to rise by about 5.8% this year, according to BIA Advisory Services. The growth is being fueled by the Winter Olympics and by the upcoming fall elections.
Local TV stations have expanded their news reporting to their websites and mobile apps. People are paying attention. So are advertisers.