Not all consumer demographics watch the local news on TV at the same rate. So, who should your local TV news advertising clients be targeting with their ads?
If one of your clients is a small business owner who doesn’t think they need a website, you need to let them know just how wrong they are. According to a Search Engine Land article written by Greg Sterling, a social media page and a minor Google presence are not good enough for consumers.
"An Ipsos poll reveals the extent to which Americans have a favorable opinion toward different ideas, companies and people."
The fall season is a time for friends and families to reconnect with one another, usually around a holiday meal where discussions and even friendly debates are part of the occasion. According to a recent survey from Undeniably Dairy, a campaign by the Innovation Center for U.S. Dairy, three-quarters of Americans would be more open to someone's point of view after sharing a meal, reinforcing the idea that most Americans believe in the connecting powers of food.
News reported by local TV stations and newspapers is trusted by about 75% of Americans. Specifically, 76% trust local TV and 73% have confidence in local newspapers.
We recently celebrated National Small Business Week in the U.S. Your clients have plenty to cheer about because the economy's booming. But, they may be looking over their shoulders at the tech giants.
The good news is that media sellers can expect revenue of $197 billion in 2018. Without the cyclical spending of politics and the Olympics, the ad market growth will be more like 3.7%.
Last week, I discussed BIA/Kelsey’s new annual Local Media Forecast in the context of the outlook for radio stations. The firm's report projects a strong outlook for the local media market every year between now and 2017. Not surprisingly, BIA/Kelsey's analysts point out that digital formats will be the growth stars of the local ad market over the next several years.
Most traditional media companies have changed their strategies and business models to better compete in the digital age. Directory companies are no exception. These businesses have always relied on businesses to pay for upgraded listings in order to generate revenue, but in today’s digital environment, directory publishers are branching out into marketing services and targeting small and medium-size businesses (SMBs) in new ways.
Local media companies may find new revenue this year from national advertisers. This is especially true if they offer a mobile solution. While local advertisers spend at the rate of over 2 to 1 in the local ad market, when compared to national advertisers, the national money remains important to media companies.
Last year, research firm Balihoo pointed out the difficulty that large marketers face when they try to advertise on the local level. These enterprises know they can better compete with local businesses and increase sales when they engage with customers on a personalized basis. New research from the CMO Council explains how enterprises can go about this process.