Tag: loyalty

Can Loyalty Apps Increase Consumer Loyalty?

The “Polyg­a­mous Store Loy­al­ties: An Empir­i­cal Inves­ti­ga­tion” study used track­ing data from a ven­dor uti­liz­ing a swipe card akin to a loy­al­ty card. The researchers parsed more than $1 mil­lion worth of shop­ping trans­ac­tions over 53 weeks involv­ing 248 types of prod­ucts sold at 14 retail chain stores in a large met­ro­pol­i­tan mar­ket, Super­mar­ket News reports.

3 Ways to Inspire Customer Loyalty

Client loy­al­ty is accom­pa­nied by a slew of ben­e­fits such as stel­lar rec­om­men­da­tions and not hav­ing to strug­gle to find some­one new to make sales to. Here's how you can inspire such loy­al­ty.

Here's Your New Secret Customer Service Weapon and How to Use It

Near­ly every­thing is cus­tomiz­able now-a-days, so why are we act­ing as if cus­tomer ser­vice doesn’t have to be any dif­fer­ent?

Do Your Recognition Programs Have the Right Stuff?

When employ­ees do a great job, your man­agers may pub­licly praise them, and they may get a gift card or a bonus. This estab­lished pat­tern in most orga­ni­za­tions cer­tain­ly builds loy­al­ty. But your recog­ni­tion pro­grams could be doing so much more.

Is it satisfied customers you’re after? NO!

I’m sick of cus­tomer sat­is­fac­tion. The worst com­pa­nies in the world tout the fact that they won some sat­is­fac­tion award. It’s not just a bad joke. It’s a pathet­ic state­ment.

Top Tips for Customer Happiness

In a recent Forbes col­umn, Steve Olen­s­ki reports its costs 5 times more to acquire a new cus­tomer than it does to retain a cur­rent client. What are you doing to keep your exist­ing cus­tomers hap­py and loy­al?

Use Special Occasions to Boost Client Loyalty

If you need new ways to strength­en cus­tomer loy­al­ties, make the most of spe­cial occa­sions, like birth­days. Check out John Patterson's oth­er rec­om­men­da­tions on how to show your care about your clients.

Mobile Phone Vendors to Roll Out More Loyalty-Based Marketing Programs

With so many con­sumers now depen­dent on fea­ture or smart­phones, wire­less car­ri­ers may be tempt­ed to com­pete as if they’re in a com­mod­i­ty indus­try and adver­tise sole­ly on price advan­tages. These mar­keters like­ly know that up to 36% of wire­less cus­tomers are con­sid­er­ing a move to a dif­fer­ent car­ri­er in the next year. But new research shows that wire­less oper­a­tors can increase loy­al­ty and reduce the risk of churn by mar­ket­ing strengths oth­er than price.

Marketers to Deliver Consistent Messages in Multiple Channels

We’re not yet in the era where mar­keters can roll out per­son­al­ized pro­mo­tions for all shop­pers. Until we get there, mar­keters will be well-served to deliv­er con­sis­tent mes­sages in all chan­nels. Busi­ness­es should also know that con­sumers are frus­trat­ed by the way per­son­al infor­ma­tion is being used and they have an oppor­tu­ni­ty to improve their rela­tion­ship with these shop­pers.

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