The lunch "hour" may be a concept of the past, new research from staffing firm OfficeTeam suggests. More than half of workers (56%) said their typical lunch break lasts 30 minutes or less.
"While breakfast may have earned the moniker of “the most important meal of the day,” lunch is a key meal for today’s busy consumers to keep their blood sugar up throughout the day. And with lunch meat a convenient source of protein, whether it’s eaten on a sandwich, in a salad or on its own, it should be a lunchtime staple, says Nielsen."
A new Technomic report points out that lunchtime restaurant visitors value speedy service, convenience, and higher-quality food. Consumers regularly eat lunch away from home—a couple of days a week, on average. Operators have been focusing their efforts on gaining a larger share of visits during this highly competitive daypart.
Americans go out to eat for lunch an average of nearly twice a week and spend $10 per outing, or about $936 per year. Men typically outspend women on a weekly basis by 44%. The variation suggests the importance of employing several strategies for marketing lunch, including loyalty programs or value menus for frequent visitors, or new products and limited-time offers to entice occasional customers.