"Customers that browse across multiple digital environments hold the highest conversion rates — and lifetime value."
Tag: M-commerce shoppers
When consumers shop – in stores or online – they are usually looking for something specific and want to be able to find it easily. And when they shop online they expect to get their merchandise delivered quickly and for free.
Half of retailers will offer consumers "start anywhere, finish anywhere" capabilities within five years. Consumers are increasingly fickle, so rather than guess where they might spend their money, retailers are choosing to cover all bases by offering the ability to shop whenever, wherever and however.
Unity Marketing estimates that the gifting market totals $131.3 billion, and represents approximately $1 out of every $10 spent in the type of stores that fill America's malls and shopping centers, the big boxes that line the streets and highways and the shops along main streets across the country.
Melinda Krueger gives some step-by-step advice for getting your retailers ahead of the holiday shopping rush by using mobile messaging. We know that 27% of consumers already buy things from their mobile devices, so why wouldn't your local advertisers want to bump that up by targeting mobile shoppers with holiday campaigns?