Phil Jones is author of five best-selling books and youngest ever winner of "British Excellence in Sales and Marketing" Award and his life's work is to demystify the process of persuasion. In this episode, we discuss: Why indecision is the enemy of leaders; Key phrases to turning the leverage around onto the non-performer and to create empathy; Why leaders shouldn’t ask for recommendations that don't get buy-in and how to fix this; and How to make people SEE what you’re saying instead of HEARING it.