After turning in a robust performance in 2018, the ad market will experience a slower growth rate in 2019. In their most recent forecast, MAGNA analysts predict that advertising spend will increase 4.1% (including cyclical events.)
MAGNA analysts expect media owners will realize a 6.4% increase in revenues, when compared to 2017. The global projection for the 2018 ad market comes in at $551 billion.
The good news is that media sellers can expect revenue of $197 billion in 2018. Without the cyclical spending of politics and the Olympics, the ad market growth will be more like 3.7%.