Tag: mail

Marketing Mail-In DNA Tests

"About one-in-seven U.S. adults (15%) say they have ever used a mail-in DNA testing service from a company such as AncestryDNA or 23andMe, according to a new Pew Research Center survey. Most of them say they did so to learn more about their family origins, and a notable share say the results surprised them."

Why Your Clients Shouldn't Be Overlooking the Power of Direct Mail

It's time to get your clients' ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers' attention for 118% longer than digital).