QSR Magazine reports some quick-service restaurants aren’t just surviving, they’re thriving thanks to a delicate balance of operations, product offering, and marketing that can uplift a failing quick-serve and bring some success back to mall food courts. Quick-service restaurants need to commit to new marketing channels that align with consumer behaviors.
Tag: mall shoppers
In the U.S. alone, research from JC Decaux reveals, that there are more than 100,000 shopping centers with 75% of Americans visiting a mall at least once per month. 81% prefer to shop with a friend, making an average of one purchase per trip, and spending nearly $4,000 annually.