From shopping center to inclusive community space, America’s malls are evolving. "The narrative around the death of the mall is a myth and consumers don’t believe they are going to lose their local center anytime soon. Consumer demands and habits are evolving and malls are adapting to those new behaviors. The general sentiment is that malls will continue to play an important role but they will look different in the future, which is positive for communities across the country," said ICSC President and CEO Tom McGee.
Consumers may have endless online shopping choices these days but they still enjoy driving to the mall. And while they're shopping, they often visit the food court or other mall restaurants. Could mall operators improve their visitor traffic by promoting their dining options?