“Black-hat” and “gray-hat” tactics ("techniques that attempt to achieve quicker results by flouting the search engines’ guidelines”) are increasing in popularity in the SEO community. Sounds a bit risky, right? That’s because they are.
Most consumers know not to provide personal information when they encounter a suspicious email. But these days, more malware programs are popping up on computer screens and they are cleverly disguised. Leading website operators are trying to stay on top of the problem but malware poses a threat to advertising revenues as consumers grow leery of clicking on ads.