Tag: manufacturers

Manufacturers and Retailers Forming Unique Marketing Partnerships

Most man­u­fac­tur­ers have been accus­tomed to sell­ing through a num­ber of retail part­ners. As retail­ers con­tin­ue to con­sol­i­date, both online and offline, man­u­fac­tur­ers are see­ing the pow­er dynam­ic chang­ing and that is forc­ing a change in mar­ket­ing strat­e­gy. Going for­ward, man­u­fac­tur­ers will be explor­ing unique and exclu­sive rela­tion­ships with their retail part­ners.

Retailers Hope to Outshine Manufacturers with New Promotional Techniques

As the dig­i­tal shop­ping expe­ri­ence improves, man­u­fac­tur­ers are see­ing an oppor­tu­ni­ty to increase their sales direct­ly to con­sumers. Some man­u­fac­tur­ers are open­ing retail stores while oth­ers are sell­ing online. This marks a big shift from the days when man­u­fac­tur­ers used to help retail­ers sell their prod­ucts. Retail­ers are strug­gling to hold onto mar­ket share in this new ecosys­tem and are look­ing for ways to improve their mar­ket­ing and cus­tomer loy­al­ty.

Manufacturers to Roll Out More Rebates

As the econ­o­my recov­ers from the Great Reces­sion, man­u­fac­tur­ers are gear­ing up to sell more prod­ucts. Some are find­ing that the three-tier mar­ket­place they’ve posi­tioned them­selves in has changed. To improve their com­pet­i­tive angle and con­nect direct­ly with con­sumers, more of these enter­pris­es plan to use rebates in the com­ing year.