In the world of sales, it’s a prob­lem that comes up time and again. Small busi­ness­es can be hard to sell on adver­tis­ing, often because of restric­tive bud­gets, a slow shift to dig­i­tal plat­forms, or a com­bi­na­tion of the two. Such was the case for Mark Wert when he approached a local home dec­o­rat­ing and remod­el­ing store. The mul­ti­me­dia rep­re­sen­ta­tive for the Dai­ly Item knew that the store­own­er was hes­i­tant to fund any new adver­tis­ing, so Wert turned to AdMall’s assis­tance to help plead his case.