Tag: marketing research

Marketers Must Align Messages With New Cultural Trends

There are a few trends that are currently influencing consumer behavior, according to a study by UM. Brands ability to keep up with these trends will be the make or break of their advertising efforts going forward.

The Common Advertising Tactic Sabotaging both You and Your Clients

The pressure to make a decision can overpower the doubt consumers may have when considering a product and make them feel as if they need the product or service immediately. However, who wants their business associated with negative feelings?

Why Cross-Platform Marketing is Critical to Both B2B and B2C Businesses

Emotionally-driven customers of either business type find the customer journey extremely important. However, with a slew of both traditional and digital marketing efforts driving the buying process, it can be difficult for businesses to effectively track the customer journey and, therefore, provide further personalization.

Sales Development Services Expands, Rebrands to Become SalesFuel

Entering into its 27th year, Westerville, Ohio-based Sales Development Services is proud to announce a new bold name, SalesFuel. The firm provides more than 1,500 sales teams nationwide with “The Power to Sell Smarter” through its unique portfolio of sales tools, training and intelligence.

University of Virginia Wins AdMall “Best Use of Marketing Research” Award at National Student Ad Competition: National competition gives “real world” experience to collegiate advertising majors

The winning details can all be found in the hard data! That’s why it’s a big win for the University of Oregon team, winners of the National Student Advertising Competition (NSAC). The team earned the AdMall Best Use of Marketing Research Award during this year's American Advertising Federation (AAF) national conference, held June 10–13 in Las Vegas at Caesar’s Palace. Oregon bested more than 140 participating teams.