Tag: marketing to dads

Bars and Entertainment Businesses to Target Single Dads Who Seek Social Connections

"The qual­i­ty of an individual’s social con­nec­tions has been proven to be an indi­ca­tor of phys­i­cal and men­tal well-being and longevi­ty, with mutu­al­ly sup­port­ive friend­ships act­ing as a pro­tec­tive fac­tor against anx­i­ety and depres­sion, reports Ipsos. Hav­ing strong social con­nec­tions can be ben­e­fi­cial to fathers, who can expe­ri­ence stress and iso­la­tion dur­ing this crit­i­cal life stage."

Dads Often Overlooked by Marketers Despite Increased Role in Household Decision-Making

Gen­er­a­tional changes and eco­nom­ic tur­moil are help­ing to upend tra­di­tion­al gen­der roles. Male-dom­i­nat­ed indus­tries such as man­u­fac­tur­ing and con­struc­tion were hit par­tic­u­lar­ly hard dur­ing the reces­sion, chal­leng­ing the notion that men are the fam­i­ly bread­win­ners. Mean­while, research sug­gests dads are spend­ing more time at home and play­ing an increased role in fam­i­ly life. Half or more of dads polled by Yahoo! Research in Octo­ber 2010 said they had tak­en an increased role in deci­sion-mak­ing over the past year with regard to a num­ber of cat­e­gories such as baby prod­ucts, toys, house­hold prod­ucts, appar­el and CPG. Yet adver­tis­ing has not kept pace with fathers’ new habits, as mar­keters con­tin­ue to cater heav­i­ly to moms.