"The quality of an individual’s social connections has been proven to be an indicator of physical and mental well-being and longevity, with mutually supportive friendships acting as a protective factor against anxiety and depression, reports Ipsos. Having strong social connections can be beneficial to fathers, who can experience stress and isolation during this critical life stage."
Tag: marketing to dads
Generational changes and economic turmoil are helping to upend traditional gender roles. Male-dominated industries such as manufacturing and construction were hit particularly hard during the recession, challenging the notion that men are the family breadwinners. Meanwhile, research suggests dads are spending more time at home and playing an increased role in family life. Half or more of dads polled by Yahoo! Research in October 2010 said they had taken an increased role in decision-making over the past year with regard to a number of categories such as baby products, toys, household products, apparel and CPG. Yet advertising has not kept pace with fathers’ new habits, as marketers continue to cater heavily to moms.