Tag: marketing

Are You Sharing These Launch Strategies With Clients?

Launching a new product or service can be challenging for your clients. Marketplace noise continues to grow.

Brand Sponsorship Spending Impacts Local Buying

Are your clients looking for another way to connect with consumers in their local communities? Increasingly, sponsorship of local events is the answer.

Will Personalization Be The B2B Holy Grail in 2020?

The start of a new decade should prompt your B2B clients to think about their marketing strategies. Are they stuck in the past, hoping the tried-and-true digital formats will work sales magic for them?

How to Get Your Client's Video Ads Seen

How would you rather learn about something: Reading a wall or text or watching a video? Video is not only an engaging form of marketing, it’s also becoming exceedingly simple and cheap to make.

Here’s What Your Clients Should Know About Micro-Influencers

Have your clients decided to give social media influencers a try? More marketers are going this route after hearing about the success larger companies are having.

Co-op Advertising Funds Can Boost Your Revenue in 2020

October is National Co-op Awareness Month. In the era of market disintermediation, manufacturers still need to help their dealers succeed in the local market.

Millennials to Drive Increase in Holiday Shopping

As we previously reported, the upcoming holiday season will likely be a happy one for retailers. A new Open X and Harris poll supports Deloitte’s predictions.

MAGNA: Ad Market to Grow by 6.3% in 2019, Record Political Spending Predicted

After the predictions of economic doom and gloom earlier this year, 2019 will likely be good to media companies. MAGNA analysts now predict marketer enthusiasm will drive ad sales by 6.3% this year.

Advertisers Seek Personalized Service from their Media Agencies

Advertisers are clamoring for a better media strategy. Who can blame them? They're busy tracking how digital and traditional formats are performing

Deloitte: 2019 Holiday Sales to Grow 4.5% to 5%

Your clients should be putting their finishing touches on their 2019 holiday advertising campaigns. There will be no shortage of competition for retail customers, but the good news is that Deloitte analysts are predicting a robust season.

Using this Proven Marketing Method, the Customers Come to You

How would you rather develop a relationship with a business: Being disrupted by something you may find interesting, or interacting with the business of your own free will?

Last Minute Co-op Opportunity Leads to $10,000 Sale

When you find something that works, you stick with it. But what if your business is attempting to expand in an all-new direction? A hardware store owner just outside of Burlington, Iowa learned that a new venture requires a new game plan when it comes to advertising.

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