Tag: marketing

Are You Sharing These Launch Strategies With Clients?

Launching a new product or service can be challenging for your clients. Marketplace noise continues to grow.

Brand Sponsorship Spending Impacts Local Buying

Are your clients looking for another way to connect with consumers in their local communities? Increasingly, sponsorship of local events is the answer.

Will Personalization Be The B2B Holy Grail in 2020?

The start of a new decade should prompt your B2B clients to think about their marketing strategies. Are they stuck in the past, hoping the tried-and-true digital formats will work sales magic for them?

How to Get Your Client's Video Ads Seen

How would you rather learn about something: Reading a wall or text or watching a video? Video is not only an engaging form of marketing, it’s also becoming exceedingly simple and cheap to make.

Here’s What Your Clients Should Know About Micro-Influencers

Have your clients decided to give social media influencers a try? More marketers are going this route after hearing about the success larger companies are having.

Are Your Clients Advertising on the New Must-See TV Programs?

Media reps used to advise clients to buy ad time during live sports programming. Consumers are still watching live sports, but they’ve added another must-see category to their TV viewing schedule: political discussion.

Co-op Advertising Funds Can Boost Your Revenue in 2020

October is National Co-op Awareness Month. In the era of market disintermediation, manufacturers still need to help their dealers succeed in the local market.

Millennials to Drive Increase in Holiday Shopping

As we previously reported, the upcoming holiday season will likely be a happy one for retailers. A new Open X and Harris poll supports Deloitte’s predictions.

Local SMBs Are Increasing Digital And Traditional Media Spend

Local marketers still believe in the power of advertising. That’s one of the key findings in the 2019 Local Advertising Survey recently published by Borrell Associates.

MAGNA: Ad Market to Grow by 6.3% in 2019, Record Political Spending Predicted

After the predictions of economic doom and gloom earlier this year, 2019 will likely be good to media companies. MAGNA analysts now predict marketer enthusiasm will drive ad sales by 6.3% this year.

35% of Younger Consumers Believe Cinema Advertising

Between 2019 and 2023, cinema advertising will grow from $1.0 to $1.1 billion in North America, according to PwC analysts. This 10% projected growth rate is great news for cinema media sales reps.

Advertisers Seek Personalized Service from their Media Agencies

Advertisers are clamoring for a better media strategy. Who can blame them? They're busy tracking how digital and traditional formats are performing

1 2 3 4 29