A new Mattress/Bedding Industry “Green Initiative” consumer survey sponsored by the Specialty Sleep Association (SSA) asked what claims consumers would want addressed by an industry label, seal or program. “Safety” and “Emissions” were the top two issues raised by consumers. Seventy-nine percent (79%) of consumers surveyed would choose a mattress with an environmentally friendly claim. The study also showed that 39% of the respondents indicated that they would pay more for an environmentally-friendly mattress. More than half of consumer respondents (56%) said a “green” seal or certification on a mattress would make them more likely to consider that mattress.
Tag: mattress buyers
Your retail bedding clients need all the help they can get to increase store traffic this year. Advertising that targets specific demographic segments of the mattress market is one way to further personalize the mattress buying process and generate consumer interest.