"While breakfast may have earned the moniker of “the most important meal of the day,” lunch is a key meal for today’s busy consumers to keep their blood sugar up throughout the day. And with lunch meat a convenient source of protein, whether it’s eaten on a sandwich, in a salad or on its own, it should be a lunchtime staple, says Nielsen."
Despite prevalent health trends encouraging consumers to eat less red meat, 90% of consumers eat some kind of red meat at least once a month. However, those consumers who are turning away from red meat are often trading up to a higher quality meat product. According to industry analysts, this creates an opportunity to market higher quality meats to consumers, as well as innovative packaging and recipe ideas.