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Expertise
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Research
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Voice of the Buyer
Voice of the Sales Rep™
Voice of Sales Manager™
State of Media Sales™
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C. Lee Smith
Newsroom
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Tag Archive
How to Help Your Clients Take Back Marketing
Nearly Half of Marketers Need Help With Media Mix
Only 48% of B2C Businesses Use Marketing Mix Models
Shifting Media Use Leads Marketers to Adjust Ad Budgets
Media Mix Modifications Coming for B2B
Retailers to Adjust Digital Media Mix in 2012
Merchants Adjust Marketing to Match Media Consumption
Automakers to Optimize Media Mix for Improved ROI
SMBs Expanding Their Media Mix
Interactive Takes Larger Share of Optimal Marketing Mix
Type and Press “enter” to Search