How to Help Your Clients Take Back Marketing

Nearly Half of Marketers Need Help With Media Mix

Only 48% of B2C Businesses Use Marketing Mix Models

Shifting Media Use Leads Marketers to Adjust Ad Budgets

Media Mix Modifications Coming for B2B

Retailers to Adjust Digital Media Mix in 2012

Merchants Adjust Marketing to Match Media Consumption

Automakers to Optimize Media Mix for Improved ROI

SMBs Expanding Their Media Mix

Interactive Takes Larger Share of Optimal Marketing Mix