What’s on the minds of local media sellers as they operate in a post COVID marketplace? Where do they expect to find ad revenue? What verticals will have the most potential in Q3 and Q4 in 2020? This webinar shares findings from the April 2020 study of media sales professionals about the past year and current, unusual conditions — plus BIA's latest post COVID estimates. The expert panel of C. Lee Smith (SalesFuel), Lisa Rigsby (AdMall) and Celine Matthiessen (BIA) provide analysis and good news for media sellers.
Tag: Media sales
Salesfuel’s “State Of Media Sales” Study Shows Sales Teams Expect Covid-19 Recovery To Begin As Early As June
A new annual study shows while some media sales/executive managers are optimistic about emerging from the COVID-19 pandemic in the next 30–60 days, the pressures of the coronavirus and sales environment are creating nearly historic levels of unhappiness and potential churn for media sales teams. These are just some of the findings in SalesFuel’s […]
2020 State of Media Sales: COVID-19 Special Report from AdMall
In this COVID-19 Special Report media sales managers share their thought about the current state of media sales. And it’s not all doom and gloom! Many are optimistic about the economic recovery awaiting the country in coming months. And many media salespeople are adapting to the challenge. Don’t let yourself and your sales team be caught unprepared. Learn when and where to look for recovery and growth with the State of Media Sales 2020 Whitepaper.
Special Report: Selling Media During the Pandemic
As a media seller, you might feel like your entire income stream is at risk. As many of your clients are closing their doors or suffering significant business impact because of the coronavirus outbreak, your first instinct may be to pull back. But this is the LAST thing you should do! Yes, it’s bad out there. However, going into hiding is NOT a survival strategy.
Remember that the first objective of sales professionals is to help your clients, and they need your help now more than ever. So it is critical that you stay focused and productive during these trying times.
Download our Selling Media During the Pandemic whitepaper now to learn how!
White Paper: Selling Digital Marketing Services to Local Businesses
Local ad spend on mobile and social media advertising is projected to hit $1.8 billion by 2023, underscoring the need for local businesses to develop campaigns in a range of formats. Decision-makers, especially in smaller businesses, realize they don’t have the expertise they need when it comes to digital marketing. In this sales enablement white paper, you’ll learn who is buying digital marketing services and how they're buying. New research from SalesFuel’s Selling to SMBs study reveals how to sell to these buyers, especially for social media management and mobile.
Local Account Intelligence Report Revs Up Bigger Ad Buy
Just outside the Rochester, NY metro area, a mom and pop style auto dealership was starting to lose its foothold. Although the company had been in the family for generations, a crop of larger dealers had moved in to the area and was siphoning a lot of business.
AE Adds Value to Pitch with Value of a New Customer Data
Chase Henderson was working hard to upsell accounts in his pipeline as the new kid on the block at Times Record News in Wichita Falls, Texas. One specific client did very minimal advertising with his company. He knew the owners of a portfolio of rehabilitation and senior care centers were always looking to gain more patients and fill rooms.
Sales: The Game of Reference Points
When making a decision, we often come up with a few options and compare them to see which we’d rather choose. Your potential clients’ processes are likely the same.
Investing in the Sales Process – Coaching and Metrics for Success
Sales team performance impacts the corporate bottom line. New data-driven sales enablement platforms assist sales leaders with onboarding, training & motivating salespeople. They give companies control of turnover, so they can deliberately focus on the most productive members, improving retention. Learn about them in this free white paper from BIA and SalesFuel.
SalesFuel Expands Partnership with Digital First Media, Providing AdMall® PRO Product
SalesFuel®’s data and research tools now fuel sales at all major newspaper companies in the U.S. SalesFuel is pleased to announce their expanded relationship with Digital First Media, who has secured a corporate subscription to SalesFuel’s AdMall PRO product. AdMall is the sales intelligence leader for local media & digital marketing used by more than […]
New White Paper: Ten Ways Media Sales Managers Are Preventing Sales
From SalesFuel’s 2016 State of Media Sales study, we’ve identified 10 of the things that many media sales managers are doing to prevent sales – instead of increase them. How does your team compare? Download the free white paper and find out.
