Tag: Media Usage

Survey: 75% of TV, Home Theater Buyers Consider Product Reviews, Online Comments Before Purchase

Westerville, OH, November 13, 2008 – Three-quarters of recent television, audio, and home theater equipment purchasers ranked online product reviews and comments from other shoppers as having some or significant influence on their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Consumers were also influenced by information from blogs,

Survey: Web Sites Now Influence Over Half of U.S. Toy Purchasers

Desire for Product Safety, Educational Toys Shows Opportunity for Independent Toy Stores More than half of recent toy purchasers rank manufacturer and store websites as having some influence on their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Product reviews and other information and advertising found online also play

C. Lee Smith October 29, 2008 Newsroom Tags: ,
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