It’s not nice to fool search engine giant, Google. In fact, the tech company will try to get even. That’s what happened when SEO whizzes tweaked their strategies to get better placement on Google’s search results pages.
Grocers are encountering a new shopping era. They’ve shifted their product mix. They’re going digital. And, Aptaris research published by Dunhumby indicates theses changes have big implications for the grocery store circular and other ad formats.
Do you know what your IT marketers should be doing to promote their products and services?
As Kantar MillwardBrown research shows, what consumers see in one format should be reinforced in another format. When that happens, consumers' increased engagement leads to higher revenue.
Over half of folks believe ads fit well across formats, and they think ads tell good stories. These findings bode well. But, about 70% of people say ads are everywhere now.
Creative advertising has long relied on humor and references to cultural touchstones to connect with audiences. As we’ve been reminded over the past several years, humor often comes at the expense of a group which is being "othered" and may have a history of being harassed and victimized.
At the end of 2017, the small business optimism index stood at 104.8. The only other time the index has been nearly this high was in 2004, when it reached 104.6.
There are a number of reasons for TV media sellers to cheer the arrival of 2018. Being an even-numbered year, the cyclical advertisers will return in a big way.
With Hispanic consumers now accounting for 18% of the U.S. population, your clients should think about how they want to connect with these shoppers. New research from Kantar Media shows that Hispanics control 10% of U.S. spending.
If you’re selling radio, you need to know which segments are likely to grow this year. Analysts are predicting that you'll do best by focusing on automotive, food service and the political operators in your market. Here are the details.
Smartphone screens may be capturing the attention of more consumers, but printed circulars still bring shoppers through the doors of traditional stores. Nielsen researchers conclude that up to 80% of U.S. households rely on this old-school marketing tool to plan their shopping trips.