Internet Retailer surveyed pure play online retailers earlier this year in order to learn more about their marketing plans. Here’s what they discovered.
An important fact that mobile advertisers tend to overlook is that, instead typing out their searches, consumers are asking their phone’s virtual assistants to search for them.
Some of your small and medium-sized business clients fall into the Plus Spender category identified by BIA/Kelsey. These SMBs believe in the power of advertising and will shell out plenty of dough to attract consumer attention.
Are your clients’ emails getting lost in the shuffle of the 121 messages, on average, that consumers receive every day? Businesses can up their email marketing game by following the tips recently shared by Sudeer Kiran on jeffbullas.com.
Choozle recently asked consumers what they thought about gender stereotyping in ads and how they responded when they saw these ads. You may want to share the findings with your clients.
iProspect’s Paid Search Trends Quarterly Report for Q3 2017 gives paid search advertisers some insight into 2017’s trends and what to expect for the remainder of the year.
Content marketing is a huge part of every marketer’s toolkit. In particular, blog posts can add credibility to an organization. If you’re selling digital marketing services, check out the latest recommendations about how to optimize blog content for your clients.
Standard Media Index (SMI), the advertising intelligence company bringing clarity to the ad industry, unveiled updated advertising revenue figures for Q3 and September 2017. In Q3 2017, the total advertising market was up nominally at +0.6%.
Do the younger generations really hate radio, and is smartphone streaming going to be the death of this medium?
After a year during which traditional media struggled to show an increase, the local ad market looks brighter for 2018. Borrell Associates is basing its prediction of a 7.6% increase in next year’s local ad market on research it conducted this summer. Here’s what you need to know.
Tiffany Coates, a multi-media sales executive for McDowell News, saw an opportunity with a growing business in her community of Marion, NC. She knew a local funeral director had been working out of another funeral home in another county while waiting on his own to be built.
Marketers remain enthralled with the effectiveness of TV advertising. And while consumers agree that TV ads are the most entertaining, they also rate them as highly intrusive. Morning Consult’s new study contains everything your clients need to know about consumer attitudes regarding advertising in all formats.