Tag: medical

Consumers Buying More Superfoods for Medical Purposes

"While it is commonly understood that good nutrition promotes general health, consumers are becoming increasingly aware of how their food and beverage choices can help them manage and, in some cases, reverse certain medical conditions, according to health and wellness research by The NPD Group. NPD finds that about a quarter of U.S. adults are trying to manage a health or medical condition by making healthy food and beverage choices."

35% of Retirees Don’t Know What Their Vision and Dental Insurance Options Are

If you're retired or getting ready to be, odds are you're unsure how you're going to get vision insurance. That's according to a recent survey commissioned by VSP Vision Care. A combined total of 332 retirees and pre-retirees participated in the survey.

12 Health Care Trends Expected for 2016

"As the nation’s health system continues to move from fee-for-service to a value-based model, community pharmacy will continue to move steadily from just a dispenser of prescriptions to more of a retail health care model, with a growing focus on pharmacy service and a growing reliance on the front-end of the store to drive profitability."

Medical Marketing to Go Mobile This Year

More medical devices are expected to come to market in 2013. The enterprises behind these devices will be increasing their ad campaigns as a result. Industry experts also believe that recently approved weight loss drugs will be heavily marketed to patients suffering from obesity and diabetes and to their physicians. But changes in the way consumers interact with medical professionals will prompt enterprises to shift their media mix.