Viamedia Research Coordinator Marc Elmore had a hunch he could target niche customers for a military credit union in his region with AdMall in his arsenal. “They have a unique target for their advertising, which is often hard to find,” Elmore explained.
Since 2000, the Department of Defense has been paying college costs of up to $4,500 annually for active members of the military. The availability of these funds are leading institutions of higher education to compete for students who qualify for this special funding. A recent Businessweek article pointed out that over $3 billion has been spent on this program in the past 9 years.