Tag: millennial

Where Will Americans be Watching Their 81 Minutes of Video per Day?

Your clients’ ads can reach consumers who will be watching 81 minutes of video every day in 2019.

What the 60% of Employees Who Value Comfortable Workspaces are Looking For

About half (47%) of part- or full-time employees value a community atmosphere in the place where they work, according to a new survey by Clutch, a B2B research, ratings and reviews company. The number increases to 55% for millennial workers aged 18–34.

Millennials are Increasingly Open to Buying Beer in New Retail Environments

"The market hears about fragmentation quite a bit, but its effects can’t be underestimated—even in categories that have historically boasted clearly defined paths-to-purchase. Today, information is everywhere, choice is rampant, and even the most traditional consumer journeys are shifting."

Online Dating Sites Can Sell Online Profile/Bio Writing Services

Plenty of Fish (POF), a dating app for conversations, today released Conversation Nation 2018. The study, which surveyed 2,000 U.S. singles over 18 years of age, revealed conversation as the benchmark for chemistry and compatibility. Seventy-four percent of singles say conversation is the #1 indicator of chemistry, even over physical attraction.

Here Are the Internet Devices to Pair with TV Campaigns

Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here's what your clients can use instead.

Close to Half of All B2B Product Researchers Are Digital Natives

Digital natives who grew up with the internet and smartphones have transformed the way B2B buyers research purchases, qualify vendors and make purchases — changing the rules of the game for marketers and product managers, Harvard Business Review reports.

Targeting Today's 5 Types of Luxury Shoppers

Twenty-seven percent of consumers believe luxury products and services are more accessible. This perceived accessibility gives advertisers a broader audience to reach out to.

Driving B2B Sales Using Mobile

The media format driving and/or influencing approximately 42% of the revenue of B2B companies is probably within arms' reach of you as we speak. Are you utilizing it?

On-Demand Webinar: 5 Ways Managers Unknowingly Damage Company Culture

In many ways, managers are as important as the C‑level in influencing a company's culture. Yet many of today's managers have been given little management training and even less development and insight into the psyche of their employees. In this October 2017 webinar, Paul Nolan, Editor-in-Chief of Sales & Marketing Management, had a one-on-one interview with C. Lee Smith, President/CEO of SalesFuel and the creator of TeamKeeper®, our team leadership and development system.

Congrats on Your New Job: Now What?

If you’ve recently graduated and are making the move into the professional world, congratulations. You’re destined to do great things. And in the words of Nicolas Cole – guess what? Nobody cares.

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