Tag: minorities

Pharma Marketing Budgets To Focus on Emerging Majorities

Patients come up with many reasons for not taking their medications. And when the patient is from a different cultural background, he or she may have suspicions about details ranging from the color and size of pills to the kind of liquid they’ve been prescribed. These hesitations on the part of ethnic consumers mean they are not filling subscriptions so pharma companies plan to improve their marketing to these demographic groups.

Community Colleges and Trade Schools Marketing to Minorities

Consumers concerned about their ability to find good-paying jobs are turning to educational institutions to sharpen their skills and improve their attractiveness to employers. During the recession start year of 2008, colleges, universities and trade school saw a 6% increase in freshmen enrollment. An enrollment jump during a recessionary period is not new, but what has changed this time around is the demographic composition of the freshmen classes.