We’ve heard plenty about how members of Gen Y want information on the go. Most of these younger consumers are constantly attached to their mobile phones. So marketers figure that the best way to reach these consumers is to deliver mobile ads. Unfortunately, the results of one consumer survey indicate that a significant percentage of college students is less than pleased to receive a mobile ad.
Tag: mobile ads
Yesterday, I highlighted the recently-issued Borrell Associates study regarding the importance of local mobile marketing. Last week, another research shop released solid numbers demonstrating the growth in consumer use of mobile location services. The Mobile Marketing Association (MMA) and partner Luth Research say that over 26% of the 91% of U.S. mobile phone owners currently use “map, navigation or some other mobile phone service that automatically determines your current location.”