Tag: mobile advertising

Who's Using Which Mobile Devices the Most?

If you think that white Amer­i­cans are the ones most hooked to their mobile devices, you’ve thought wrong. Accord­ing to a report by Nielsen, out of white, black, Asian, and His­pan­ic Amer­i­cans, white Amer­i­cans use their smart­phones the least and aren’t the top tablet users either.

Move Over TV Ad Spending, Mobile is Here

We’ve watched mobile adver­tis­ing over­come desk­top and lap­top adver­tis­ing spend, but this year, it’s going after TV’s ad spend­ing.

Introducing Affluencers and Why You Need to Advertise to Them

Afflu­encers spend 40% more than afflu­ents and, out of every con­sumer group, their future pur­chase intent is the great­est. Here's who they are and how to adver­tise to them.

Here Are the Internet Devices to Pair with TV Campaigns

Desk­top is no longer a medi­um that is grow­ing in effec­tive­ness for inte­grat­ed adver­tis­ing cam­paigns, but here's what your clients can use instead.

Planning Internet Advertising Spend in the Coming Year

Internet/online/mobile adver­tis­ing rev­enues from the first half of 2017 were up 22.6% from that time in 2016. Here's what you can learn from those stats to plan for 2018.

Driving B2B Sales Using Mobile

The media for­mat dri­ving and/or influ­enc­ing approx­i­mate­ly 42% of the rev­enue of B2B com­pa­nies is prob­a­bly with­in arms' reach of you as we speak. Are you uti­liz­ing it?