If you think that white Americans are the ones most hooked to their mobile devices, you’ve thought wrong. According to a report by Nielsen, out of white, black, Asian, and Hispanic Americans, white Americans use their smartphones the least and aren’t the top tablet users either.
Tag: mobile advertising
We’ve watched mobile advertising overcome desktop and laptop advertising spend, but this year, it’s going after TV’s ad spending.
Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here's what your clients can use instead.
Internet/online/mobile advertising revenues from the first half of 2017 were up 22.6% from that time in 2016. Here's what you can learn from those stats to plan for 2018.