Melin­da Krueger gives some step-by-step advice for get­ting your retail­ers ahead of the hol­i­day shop­ping rush by using mobile mes­sag­ing. We know that 27% of con­sumers already buy things from their mobile devices, so why wouldn't your local adver­tis­ers want to bump that up by tar­get­ing mobile shop­pers with hol­i­day cam­paigns?