Consumers are now using an average of 5 ‘connected’ devices in the purchase process, compared to 2.8 devices a year ago, but retailers are not fully exploiting the potential of personalization, according to research from digital marketing specialist agency DigitasLBi.
Tag: mobile commerce
Mobile commerce is growing at nearly 3 times the rate of overall e-commerce, according to PayPal and Ipsos, and retailers are steadily realizing the need to enhance each touchpoint on their customersÛª paths to purchase. To keep up with the surge in mobile shopping, 68% of CFOs plan to increase
For the first time ever, tablet payments comprised almost half of all mobile commerce in 2013, marking an important mobile payment “first,” according to a new study by Javelin Strategy & Research. In 2013, tablets accounted for a massive $28.7 billion in mobile online commerce. Consumers are increasingly turning to tablets and phones for purchasing despite the fact that many sites are not ideally set up yet for mobile devices.
The march to more smartphones continues, paving the way for mobile commerce. The latest data from comScore shows that smartphone penetration has reached a significant majority, with 156 million people in the U.S. now owning a smartphone. However, the key for all this smartphone growth is not necessarily the number of phones but the usage patterns.
U.S. e-commerce spending is continuing to grow at a rapid rate; spending reached $290 billion in 2012 and is forecast to increase to $500 billion by 2020. Mobile commerce and gamification are two of the leading trends shaping the future of e-commerce. A new report from Deutsche Post DHL identifies eight trends driving qualitative changes in e-commerce beyond rapid growth.
It turns out that wealthy consumers are just as likely as the rest of us to be tempted by a good bargain while they’re shopping. Emarketer recently summarized the Luxury Institute’s findings regarding high-income consumers and their purchasing behaviors. Lately, mobile devices are more important in the purchase funnel for these consumers, especially if they encounter a discount in this channel.
Earlier this week, I highlighted a report about the growing need for retailers to prepare for T-commerce – the online buying activity via consumers using their tablets. Retailers are well aware of the rapid growth in mobile commerce in general, but many believe that the best technology is not yet in place to optimize the mobile buying and selling experience. However, new research shows that vendors are actively searching for and experimenting with the best solutions.
As I discussed in a post earlier this week, mobile Internet is poised to take off. Consumers are spending more money on smartphones, and they expect to use mobile features such as accessing e-commerce sites. Marketers will need to offer hassle-free functionality to ensure that the mobile Internet experience encourages users to return.