Tag: mobile gaming

What Your Clients Are Missing About Mobile Game Advertising

We are a nation of game players, especially on our mobile devices. Marketers are spending huge sums to reach consumers through games. Do your clients know the rules for playing in this advertising arena?

Mobile Advertisers to Increase Mobile Gaming App Ad Usage

Fyber, a leading technology company creating solutions for smarter ad monetization, unveiled the results of a global survey conducted among media agencies and brands regarding attitudes and plans for mobile ad campaigns. Overall, both groups consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across multiple metrics, including ROI.

Americans Devoting Significant Time to Social, Mobile Gaming

Americans are devoting significant time to gaming on social and mobile platforms. A survey from game development studio Arkadium in Q2 2013 found that more than half of adult U.S. gamers played more than three Facebook games per week, and just fewer than half played at least that many mobile games. eMarketer estimates there will be 80.3 million social network users playing games at least once per month in 2013.