We are a nation of game players, especially on our mobile devices. Marketers are spending huge sums to reach consumers through games. Do your clients know the rules for playing in this advertising arena?
Tag: mobile gaming
Fyber, a leading technology company creating solutions for smarter ad monetization, unveiled the results of a global survey conducted among media agencies and brands regarding attitudes and plans for mobile ad campaigns. Overall, both groups consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across multiple metrics, including ROI.