Tag: mobile habits

Here Are the Internet Devices to Pair with TV Campaigns

Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here's what your clients can use instead.

Skincare Enthusiasts Have Stronger Online, Mobile Habits

Regular skincare and suntan lotion buyers are much more inclined to engage in online and mobile activities than the average adult. In addition, they are much more influenced in their beauty purchases by internet ads than the average consumer (29% vs. 15%), according to new research. Health and beauty brands would be wise to include mobile in their advertising strategy, if they want to influence this highly-targeted and extremely valuable consumer.