Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here's what your clients can use instead.
Tag: mobile Internet
Technology experts believe the next industry transformation will occur in the mobile Internet segment. Morgan Stanley analysts expect this segment to possess the transformative power that accompanied other major tech launches such as Microsoft’s Windows 3.0 or Apple’s iPhone. The business environment is a bit different this time around but large fortunes will be won and lost as giant companies battle for market share and revenue.