Tag: mobile marketers

Here Are the Internet Devices to Pair with TV Campaigns

Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here's what your clients can use instead.

Single Adults Becoming Key Target for Mobile Marketers

As the number of single U.S. adults continues to grow, the demographic is becoming a key target for marketers. According to the U.S. Census Bureau, the number of men and women living alone or in non-family households increased 78.7% since 1970 to 33.6 million households in 2012, or more than one-third of total U.S. households. Single adults are highly likely to use advanced mobile devices.