Tag: mobile marketers

Here Are the Internet Devices to Pair with TV Campaigns

Desk­top is no longer a medi­um that is grow­ing in effec­tive­ness for inte­grat­ed adver­tis­ing cam­paigns, but here's what your clients can use instead.

Single Adults Becoming Key Target for Mobile Marketers

As the num­ber of sin­gle U.S. adults con­tin­ues to grow, the demo­graph­ic is becom­ing a key tar­get for mar­keters. Accord­ing to the U.S. Cen­sus Bureau, the num­ber of men and women liv­ing alone or in non-family house­holds increased 78.7% since 1970 to 33.6 mil­lion house­holds in 2012, or more than one-third of total U.S. house­holds. Sin­gle adults are high­ly like­ly to use advanced mobile devices.