Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here’s what your clients can use instead.
Tag: mobile marketing
Consumers with household incomes exceeding $250,000 may be the target of higher tax rates but they are also a key audience for marketers. Nearly 7 million U.S. adults enjoy these high income levels; however, they aren’t identical with respect to media use. Marketers who target affluents by age group and in specific environments will have the best success in getting their messages through.
Consumers are using their mobile devices for everything from talking to texting to shopping. As a result, marketers are set to make mobile their top priority this year. But, they should know that less is more when it comes to connecting with customers in this format, especially for mobile phones.
Small and medium sized businesses (SMBs) aren’t so different from the rest of marketers. These enterprises are very interested in using mobile campaigns but remain less impressed by the ROI metrics. SMBs also indicate they’ll increase their mobile effort next year and they have specific ideas about which formats work for them.
As smartphone functionality continues to rapidly expand, consumers are making the devices a key part of their daily lives. A new survey shows that more consumers say “their smartphone is their life.” The popularity of many smartphone features is good news for some marketers, not so good news for others. And consumers also indicate they have a few concerns about this technology.
Marketers have long used local news content via traditional channels like TV and newspapers to reach consumers. But consumers are increasingly accessing their news on the go, especially via mobile phones or tablet computers. In one of yesterday’s blog posts, I highlighted figures from the NAA which showed that traditional newspaper, in both print and online formats, had lower penetration rates with younger age groups. However, some data shows that consumers who access local news via mobile devices are a good audience for media companies and marketers.
The adoption of smartphones is rapidly increasing across the U.S. Over 1/3rd of all mobile phone users now have smartphone technology. And there’s one demographic group that has adopted mobile phones at an extremely high rate over the past 5 years: Hispanics. As a result, this demographic group is likely to become the target of