Member of Generation Y (29- to 38-year-olds) are just as much, if not more, excited about online shopping via mobile device than the younger generations, according to recent research from GfK!
Tag: mobile shopping
Retailers are in for a very digital holiday season, according to an NRF survey. ItÛªs the most wonderful time of the year for millions of Americans, and this year, holiday shoppers have already added their family members to the Û÷nice list.ÛªÛ
Mobile commerce is growing at nearly 3 times the rate of overall e‑commerce, according to PayPal and Ipsos, and retailers are steadily realizing the need to enhance each touchpoint on their customersÛª paths to purchase. To keep up with the surge in mobile shopping, 68% of CFOs plan to increase
U.S. smartphone penetration is approximately 57% so it's no surprise that consumers are using their phones to assist with shopping needs. What's interesting is 16% of Hispanic shoppers are using their mobile device to make purchases compared to 12% of general market shoppers, according to "The Checkout," an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research.
When the Internet first rose to prominence, men were more likely to use the technology. They also outspent women when it came to online shopping. These days, studies show that women are big spenders online – both in terms of time spent on social media and money spent purchasing goods and services. While this may be true for some categories, there are important distinctions. A recent report from Adobe Systems, highlighted by eMarketer, shows it’s important for marketers to pay attention to the details on this topic.