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Tag: mobile strategy
Luxury Brand Retailers can Enhance Relationships with Affluent Customers through Careful Mobile Strategy
Wealthy Americans have been at the forefront of smartphone app use and m‑commerce, a trend that is likely to continue. 72% of those affluent smartphone owners who shop via their device said there was no upper limit to what they would be willing to spend on an m‑commerce purchase. Yet only a small number of wealthy smartphone owners (12%) have downloaded a luxury brand’s app, representing an opportunity for luxury retailers.