Tag: mobile strategy

Here Are the Internet Devices to Pair with TV Campaigns

Desk­top is no longer a medi­um that is grow­ing in effec­tive­ness for inte­grat­ed adver­tis­ing cam­paigns, but here's what your clients can use instead.

Luxury Brand Retailers can Enhance Relationships with Affluent Customers through Careful Mobile Strategy

Wealthy Amer­i­cans have been at the fore­front of smart­phone app use and m‑commerce, a trend that is like­ly to con­tin­ue. 72% of those afflu­ent smart­phone own­ers who shop via their device said there was no upper lim­it to what they would be will­ing to spend on an m‑commerce pur­chase. Yet only a small num­ber of wealthy smart­phone own­ers (12%) have down­loaded a lux­u­ry brand’s app, rep­re­sent­ing an oppor­tu­ni­ty for lux­u­ry retail­ers.