Tag: mobile strategy

Here Are the Internet Devices to Pair with TV Campaigns

Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here's what your clients can use instead.

Luxury Brand Retailers can Enhance Relationships with Affluent Customers through Careful Mobile Strategy

Wealthy Americans have been at the forefront of smartphone app use and m‑commerce, a trend that is likely to continue. 72% of those affluent smartphone owners who shop via their device said there was no upper limit to what they would be willing to spend on an m‑commerce purchase. Yet only a small number of wealthy smartphone owners (12%) have downloaded a luxury brand’s app, representing an opportunity for luxury retailers.