Tag: MoffettNathanson

Here’s What Your TV Ad Clients Need to Know for 2020

Looking into their crystal balls, a couple of ad industry analysts have come up with intriguing projections for what 2020 holds. Michael Nathanson, of MoffettNathanson believes TV media companies have great opportunity.

Traditional Ad Market Doing Better than Expected

It’s not every day that analysts revise their projections up for media buying in traditional advertising formats. That's what happened this week.

TV Advertising to Increase by 2.7% in 2018

There are a number of reasons for TV media sellers to cheer the arrival of 2018. Being an even-numbered year, the cyclical advertisers will return in a big way.