Looking into their crystal balls, a couple of ad industry analysts have come up with intriguing projections for what 2020 holds. Michael Nathanson, of MoffettNathanson believes TV media companies have great opportunity.
It’s not every day that analysts revise their projections up for media buying in traditional advertising formats. That's what happened this week.
There are a number of reasons for TV media sellers to cheer the arrival of 2018. Being an even-numbered year, the cyclical advertisers will return in a big way.