Tag: motels

Hotels and Motels Ramping Up Loyalty Programs

As we enter the busy trav­el sea­son, hotels and motels will be com­pet­ing for their share of the leisure trav­el mar­ket. One form of indus­try mar­ket­ing, loy­al­ty rewards pro­grams, has been par­tic­u­lar­ly pop­u­lar among providers recent­ly. But, are these pro­grams deliv­er­ing ben­e­fits that add to the bot­tom line? Research from Cor­nell University’s Cen­ter for Hos­pi­tal­i­ty Research sug­gests these pro­grams are yield­ing big returns, espe­cial­ly when they tar­get a spe­cif­ic type of guest.

Hotels and Motels to Promote Themselves as Meeting Destinations

Now that the busi­ness trav­el mar­ket has perked up, hotels and resorts, espe­cial­ly those oper­at­ing in des­ti­na­tion, sense oppor­tu­ni­ty. The find­ings from the lat­est State of the Meet­ing indus­try sur­vey, pub­lished by Des­ti­na­tion Hotels and Resorts, sug­gest that indus­try oper­a­tors can boost busi­ness by as much as 20% next year. But hotels will need to mar­ket to con­fer­ence plan­ners to win this busi­ness.