“Last year, Mother’s Day spending was expected to total a near-record $23.1 billion, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. A total 86% of Americans celebrated Mother’s Day and spent an average of $180 per person.”
Families this year are ready to splurge on jewelry, flowers, gift cards, brunch, and apparel for dear old mom. According to NRFÛªs 2015 MotherÛªs Day Spending Survey conducted by Prosper Insights & Analytics, Americans will spend an average of $172.63 on mom this year
Mothers are active seekers of coupons and other money-saving offers, and use multiple channels to access coupons. Many use smartphones to access coupons, compare prices and compose shopping lists that immunize them from pricey impulse purchases. And while mothers are often indifferent to the boasts of a brand or store, they do welcome—and seek—marketers’ offers of money-saving deals, particularly on social media.