Tag: Motorcycle Shoppers

Women Make up 14% of Motorcyclists in the U.S.

"'We are not surprised that female motorcycle ownership is at an all-time high, what with the work we’ve done to expand women’s presence in motorcycling,' reports Motoress. A survey (2015) done by the American Motorcycle Industry Council (MIC); Motorcycle Owner Survey found that women account for 14% of all U.S. motorcycle owners. This is up from the 8% reported in 1998. It’s really no surprise, that’s nearly two decades ago."

More Two-Wheel Female Riders Than Ever – So Market to Them!

The Motorcycle Industry Council's latest Motorcycle Owner Survey found that women account for 14 percent of all U.S. motorcycle owners, well up from the 8 percent reported in 1998. Female motorcycle ownership is at an all-time high according to the latest data from the Motorcycle Industry Council.