Tag: motorcycle

Here’s Who’s Buying Motorcycles Today

We know that more motor­cy­cle own­ers these days are women, and now we know increas­ing per­cent­ages of all own­ers are mar­ried and col­lege grad­u­ates, and they're gen­er­al­ly old­er, accord­ing to the 2018 Motor­cy­cle Indus­try Coun­cil Own­er Sur­vey.

Women Make up 14% of Motorcyclists in the U.S.

"'We are not sur­prised that female motor­cy­cle own­er­ship is at an all-time high, what with the work we’ve done to expand women’s pres­ence in motor­cy­cling,' reports Motoress. A sur­vey (2015) done by the Amer­i­can Motor­cy­cle Indus­try Coun­cil (MIC); Motor­cy­cle Own­er Sur­vey found that women account for 14% of all U.S. motor­cy­cle own­ers. This is up from the 8% report­ed in 1998. It’s real­ly no sur­prise, that’s near­ly two decades ago."

‘Get Out and Ride’ Event Gets the Deal Closed for AE" rel="bookmark"> Get Out and Ride’ Event Gets the Deal Closed for AE

Matt Centner’s account had been around the block – since 1975, to be exact – and his­tor­i­cal­ly did not invest much in local adver­tis­ing. The Com­cast Spot­light Pueblo account exec­u­tive was all too famil­iar with the up-hill road bat­tle this bike deal­er waged in the Col­orado com­mu­ni­ty each day to keep its seat at the top.