Tag: motorcycles

Here’s Who’s Buying Motorcycles Today

We know that more motorcycle owners these days are women, and now we know increasing percentages of all owners are married and college graduates, and they’re generally older, according to the 2018 Motorcycle Industry Council Owner Survey.

Motorcycle/ATV Sales Decline May Prompt Ad Spending Increase

Motorcycle dealers may be scratching their heads over the latest numbers released by the Motorcycle Industry Council. The general economy is improving and auto sales are up. But, the MIC is predicting a drop in motorcycle sales which means dealers should be increasing their advertising budgets.