Tag: musicians

Rise in Disposable Income, Online Retailing Drives Musical Instruments Industry

The musical instruments market is expected to continue growing steadily, due in part to the increasing disposable income of consumers. Another key factor in market growth is the rise in online retailing, which increases consumers’ accessibility to a variety of instruments. Analysts forecast the Global Musical Instruments market to grow at a CAGR of 2.64% through 2016.

Music Sponsorships to Help Marketers During Summer Season

As the summer concert season begins, marketers have an opportunity to connect with consumers in a unique way. In the warm weather, more consumers spend time outside, especially at events that feature their favorite entertainers. These consumers notice when marketers are sponsoring events and entertainers and reward them with their business.