With an expected sales volume of about $32.9 billion this year, native advertising is clearly delivering results for marketers.
Tag: native ads
Online publishers are increasing the amount of native advertising they’re selling to their marketers. A new report from the Online Publishers Association (OPA) shows that about 73% of publishers currently use native advertising.. Naturally, publishers want to be certain that they are not alienating readers and marketers want to know how to measure the results of these ads. The OPA report addresses some of those concerns.
Is it an ad or is it part of the content? More consumers are asking this question when they encounter promotional material masquerading as part of the article they’re reading or the video they're watching. Research shows there is a right way to go about embedding ads in content and marketers who ignore this do so at their own peril.