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A recent study conducted by Nationwide, in partnership with the Human Animal Bond Research Institute (HABRI), reveals that 90% of employees in pet friendly workplaces feel highly connected to their company's mission; fully engaged with their work and willing to recommend their employer to others. In contrast, less than 65% of employees in non-pet friendly workplaces made the same claims.
Tag: New Business
May 2010 Ad-ology Insights
The Ad-ology Insights May 2010 video briefing includes the Mirren New Business Conference wrap-up, data from the CMO Council State of Marketing report and Industry Marketing Insights on landscaping & lawn services.
One Question To Pose to Prospects
When speaking with prospects, do you have a go-question that always manages to get valuable information? If not, maybe you can borrow from Stone Payton, a sales consultant who, on a recent blog post, shared what he calls "one of the most powerful, productive questions" a salesperson can ask.
Boast to Boost Visibility
C.J. Hayden, author of Get Clients Now!, believes that there is nothing wrong with a little self-promotion every now and then.
Boost Agency Buzz with Viral Marketing
Viral marketing can be a powerful new business development tool for advertising agencies.
Putting all your eggs in one basket
If you've been making your bread-and-butter from the Sports industry, and that industry falls victim to hard times, you need to "Get Smart, Fast" in some of the other 370+ business out there.
New Clients and Six Degrees of Separation
We've all heard of six degrees of separation. Business consultant Jennifer Capella takes this idea and applies it to the professional world in her article "Leveraging The Six Degrees of Separation."
10 Steps for Successful “SALES” in 2009 (continued)
Even though the word “Sales” is a dirty word in the Ad Agency world, here are a few basic sales tips that will help your new business efforts this year.
10 Steps for Successful "SALES" in 2009
I’m not sure when it happened, but soon after we stopped using the term “Sales”, we stopped “Selling”. So now, we are a community with something to sell, without “Salespeople”… Which makes us a community with something to “Buy”. I’m sure I don’t have to tell you that there are a lot fewer Buyers, out there.
Build Business Online
With more marketers considering online tools to grow sales, your agency should consider how it's reaching out to prospects on the Internet.
5 Places to Find Leads
A recent article on RainToday lists five unexpected places where you may snag new-business leads.
Speaking Opportunities Can Also Open the Door to New Business
When speaking to an audience, presenters should view all attendees as potential clients. Whether at a conference, luncheon, or trade show, speakers can gain quality leads from any speaking engagement, but many presenters miss the opportunity.
