The 21.3% of consumers who plan to freshen up their driveway with a new car this year may experience sticker shock if they’re heading to the dealership for the first time in a few years, according to the car-shopping experts at Edmunds. Thanks to a combination of rising interest rates, longer loan terms and higher average transaction prices, Edmunds experts say, on average, a buyer could pay $6,500 more to purchase a new vehicle than they did five years ago.
Tag: new car/truck buyers
Dealer.com, a Cox Automotive brand operating websites of 62% U.S. franchise car dealerships, has insights from its digital advertising network that provide a closer at the behavior of vehicle shoppers in 2016. “If there’s one thing 2016 taught us, at least in terms of automotive digital shopping data, it’s that quality, not quantity, car shopper traffic is everything. The data does suggest that dealers must provide an engaging and efficient digital car-buying experience.”